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Victoria's Secret is Back With a Bang: Angels Return With a Modern, Inclusive Twist

Updated: Oct 28


Victoria's Secret is Back With a Bang: Angels Return With a Modern, Inclusive Twist


For years, Victoria's Secret ruled the world of fashion shows with its glamorous and iconic "Victoria's Secret Fashion Show," where supermodels—famously known as Angels—strutted down the runway in dazzling lingerie, elaborate wings, and jaw-dropping designs. The shows became a cultural event that combined fashion, fantasy, and performances by the biggest names in music. But in recent years, the lingerie giant faced mounting criticism for its outdated beauty standards and lack of inclusivity, resulting in the cancellation of its highly anticipated annual show in 2019. Many wondered if the beloved spectacle was gone for good.


However, in a thrilling comeback, Victoria’s Secret is back—and it’s making noise with its modern, more inclusive twist. The company has undergone a massive rebrand, shaking up not just its image but its entire ethos. And now, after a long hiatus, the Angels are returning to the runway, but this time, with a whole new vibe.



A Much-Needed Revamp

Victoria’s Secret has made great strides in responding to criticisms that plagued it in the past. The brand’s previous focus on an unattainable, narrow version of beauty became out of touch with the modern era, where inclusivity, body positivity, and diversity reign supreme. Consumers wanted more representation, and slowly but surely, the lingerie powerhouse got the message.


In recent years, Victoria’s Secret has taken a refreshing, modern approach to redefine itself. Goodbye to the outdated “perfect body” messaging—and hello to a celebration of all body types, ethnicities, and individualities. The brand introduced new spokeswomen, including athletes, activists, and advocates for body inclusivity, to shift the focus from the old-school supermodel stereotype to strong, empowered women who resonate with today’s diverse and multifaceted world.


This rebranding effort has undeniably paid off, breathing new life into Victoria’s Secret while broadening its appeal to a wider audience. But as much as we’ve all appreciated the change in messaging and the expanded size ranges, let’s be real—what we truly missed was the signature show that had been a staple of entertainment and fashion alike.




The Iconic Fashion Show Is Back

For a while, it seemed like the Victoria’s Secret Fashion Show was gone indefinitely. The announcement that the brand would be taking a step back from its flagship event sparked rumors of a permanent cancellation. Frankly, this move seemed to pose a risk to the brand's long-term appeal—because if there’s one thing Victoria’s Secret has always had, it was that ability to create a buzz around its extravagant, theatrical runway events.


The absence of the show left a noticeable void in both the fashion world and popular culture. Victoria’s Secret’s runways were more than just about selling lingerie—they were a fantasy world, a performance art in itself. With celebrity musical acts and intricately designed wings that took months to create, it was part of the allure that made the brand a household name. This "it factor" couldn’t be easily replaced by influencer marketing or even clever campaigns. Simply put: the show needed to come back.


And finally, Victoria’s Secret realized it. The decision to revive the iconic show is a nod to the brand's legacy while embracing the more inclusive, forward-thinking identity it has cultivated in recent years. The return of the fashion show is significant not only because fans have missed it, but also because it shows the brand’s understanding of what made it special in the first place—an undeniable sense of spectacle and glamour—while making necessary updates to better reflect the times.




A New Era of Angels

The return of the Victoria’s Secret Angels comes with a revamped roster of models, offering a more diverse representation of women. The glitzy runway we all knew and loved will still feature the same high-fashion flair, but this time with a broader range of body types, ethnicities, and stories. The new era of Angels reflects the world as it is today: beautifully diverse, inclusive, and authentic.


This evolution signals that Victoria’s Secret has learned from its missteps and is dedicated to creating a more empowering experience for both its models and its audience. The brand isn’t just parading unattainable ideals anymore—it’s celebrating the diversity of women in a way that feels genuine and much more aligned with today’s values.





The Road Ahead for Victoria’s Secret

With the Angels back on the runway, Victoria’s Secret is poised to re-enter the spotlight in a big way. The brand has successfully shifted its image without losing its essence—the very thing that made it iconic in the first place. The excitement surrounding the comeback of the Victoria’s Secret Fashion Show signals that fans have been waiting for this moment, and the revamped approach ensures that it will appeal to both old fans and a new, more diverse audience.


In my opinion, bringing back the show was not just a smart move—it was essential. Without it, Victoria’s Secret risked losing the spark that set it apart from its competitors. The show was always more than just a marketing event; it was an experience that captivated the world. By reviving it with a modern twist, the brand is acknowledging the importance of legacy while adapting to the future. And this balance between tradition and innovation is exactly what Victoria’s Secret needed to stay relevant in an ever-changing landscape.


Victoria's Secret is Back With a Bang: Angels Return With a Modern, Inclusive Twist
Behind The Scenes at The Victoria's Secret 2024 Show

So here’s to the return of the Angels! Bigger, bolder, and more inclusive than ever. Victoria’s Secret is back, and it’s ready to reclaim its throne—one runway at a time.



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